Marketing & cookies
The CNIL reminds us of the rules on e-marketing and the rights of individuals
Companies have long used e-marketing to facilitate their development and attract new customers, and in our digital world, reliance on such strategies is ever-increasing. As e-marketing strategies involve the processing of personal data, unsurprisingly, e-marketing is subject to strict regulations, which can lead to non-negligible sanctions if breaches occur. On August 17th 2022 the French Data Protection Supervisory Authority, the Commission Nationale de l'Informatique et des Libertés ("CNIL"), issued a 600,000 Euro fine against French hotel group, ACCOR for carrying out e-marketing without data subject consent, thus violating customer and prospect rights. The case is interesting in that it covers both GDPR and e-privacy regulation breaches and shows the interesting cross-over between the two pieces of legislation.
26 October 2022